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Wednesday, Aug 23rd
2:30pm – 3:30pm EDT
Parse.ly How-To: Top Analytics Workflows and New Features (RSVP Encouraged)
Location: Salon K - 5th Floor
Speaker: John Levitt – Parse.ly
Speaker: Doyle Irvin – Parse.ly
Audience development and metrics
Sponsored By
Thursday, Aug 24th
11:30am – 12:30pm EDT
Finding Your Voice On Vertical Video
Location: Salon J - 5th Floor
Presenter: Sara Roth (she/her/hers) – VERIFY
Presenter: Ariane Datil (she/her/hers) – VERIFY
Presenter: Amanda Lashbaugh – TEGNA - VERIFY
Audience development and metrics
Thursday, Aug 24th
11:30am – 12:30pm EDT
From Clicks to Connections: Mastering Traffic for Publishers
Location: Salon B - 5th Floor
Speaker: Simran Cashyap – Echobox
Audience development and metrics
Thursday, Aug 24th
1:00pm – 2:00pm EDT
Ready, Set, Goal! Turn Your Audience and Revenue Ambitions Into Reality Through Smart Goal Setting and Project Planning (Midway Programming)
Location: Franklin 3-4 - 4th Floor
Speaker: Mary Walter-Brown – News Revenue Hub
Speaker: Abbey Gingras – News Revenue Hub
Speaker: Graham Watson-Ringo – News Revenue Hub
Leadership and cultureAudience development and metrics
Friday, Aug 25th
11:30am – 12:30pm EDT
Building A Pipeline Of Future Subscribers In A World Of Tightening Paywalls
Location: Salon I - 5th Floor
Speaker: Cary Betagole (he/him/his) – The Philadelphia Inquirer
Audience development and metrics
Friday, Aug 25th
11:30am – 12:30pm EDT
The New Era Of Audience Engagement: Evolution, Trends And Strategies
Location: Franklin 5-6 - 4th Floor
Speaker: Antoine Amann – Echobox
Speaker: Jill Nicholson
Audience development and metrics
Friday, Aug 25th
1:00pm – 2:00pm EDT
Luncheon: Give Your Audience a Voice (RSVP Required - by Invitation)
Location: 302-303 - 3rd Floor
Audience development and metrics
Sponsored By
Friday, Aug 25th
1:00pm – 2:00pm EDT
Maximizing Your Conversion Rate: Tips from LA Times, NPR and Reuters (Midway Programming)
Location: Franklin 3-4 - 4th Floor
Moderator: Brad Streicher – Chartbeat
Speaker: Claire Rogers – NPR
Speaker: Samantha Melbourneweaver – LA Times
Speaker: Elaine Piniat – Reuters
Audience development and metrics
Saturday, Aug 26th
10:00am – 11:00am EDT
The Humans Who Power(ed) Your Algorithm: The Untold Story of Big Tech’s Curation, Content, & Editorial Teams
Location: Salon E-F-G-H - 5th Floor
Speaker: Joanna Geary (she/her/hers) – Twitter (Former)
Speaker: Carolyn O'Hara (she/her/hers) – Pocket/Mozilla
Speaker: Rachel Richardson (she/her/hers) – Snap (Former)
Speaker: Chi-Chi Zhang (she/her/hers) – Google (Former)
Moderator: David Smydra – POLITICO
Audience development and metrics
Saturday, Aug 26th
11:30am – 12:30pm EDT
SEO For News Publishers: Hands-On Tips To Boost Your Traffic
Location: Salon A - 5th Floor
Speaker: Carrzi Dominguez (she/her/hers) – Trisolute News Dashboard
Speaker: Joy Johnston (she/her/hers) – Trisolute News Dashboard
Audience development and metrics
Saturday, Aug 26th
2:30pm – 3:30pm EDT
Reaching Younger, More Diverse Audiences As A Legacy News Org
Location: Franklin 3-4 - 4th Floor
Speaker: Ed Medeles (he/him/his) – The Associated Press
Speaker: Sorayah Zahir (she/her/hers) – The Wall Street Journal
Speaker: Mallorie Sullivan (she/her/hers) – USA TODAY
Speaker: Narda Perez (she/her/hers) – Slate
Audience development and metrics